The Broadlab System
A system that turns CTV into a growth engine.
Four connected capabilities. One continuous loop. Every campaign makes the next one stronger.
Audience Graph - AI-powered audience intelligence that powers the whole system
Measure - Outcomes tied to real marketing goals, not just advertising delivery
Optimise - Daily optimisation across six levers - audience, creative, geography, supply, frequency and bid strategy
Learn - Every campaign makes the next one smarter
How it works
How the Broadlab system works
Four steps. One continuous loop. Each stage feeds the next - so every campaign becomes more effective than the last.
01
Define the right outcomes
Align measurement to the outcomes that matter most - brand, search, conversion or footfall.
02
Solution design
Design the full campaign system around the defined outcomes - audience, supply, creative and measurement all aligned from the start.
03
Optimise in flight
Use daily AI/ML signals and expert oversight to improve performance while campaigns are live.
04
Feed learning forward
Turn campaign intelligence into reusable advantage for the next cycle.
01
Define the right outcomes
Align measurement to the outcomes that matter most - brand, search, conversion or footfall.
02
Solution design
Design the full campaign system around the defined outcomes - audience, supply, creative and measurement all aligned from the start.
03
Optimise in flight
Use daily AI/ML signals and expert oversight to improve performance while campaigns are live.
04
Feed learning forward
Turn campaign intelligence into reusable advantage for the next cycle.
01 / Audience Graph
The foundation for effective CTV.
60.3 million geo keys mapped across 7,000+ demographic, behavioural and viewership attributes. AI-powered audience intelligence, privacy-safe via Snowflake.
02 / Measurement
Measure the outcomes that actually matter.
Not impressions. Not reach. Business outcomes - measured daily while campaigns are still live.
Brand Lift
Awareness and consideration
Measured via panel surveys, tracked daily while campaigns are live.
Search Uplift
Incremental branded search
Branded keyword uplift measured against a matched control group.
Conversion
Online and offline sales
Purchase attribution across digital and in-store events.
Footfall
In-store visits
Incremental store visits measured via geo holdout and location panel data.
Campaign Performance
Outcome index · in-flight view
03 / Optimisation
Every lever. Analysed every day.
AI and expert oversight across all six dimensions - simultaneously, every day.
Delivery split by audience segment
04 / Learning
Every campaign makes the next one smarter.
Each cycle feeds intelligence back into the system - so every brief starts sharper than the last.
Real campaign data
Scottish Widows · Cost per acquisition
The system that works in practice.
See how Broadlab has applied this system for Lloyds Banking Group, Lenovo, DAZN, and more.